FICUS · Business-building studio

We build businesses, end to end.

Strategy, brand identity, web, performance and organic growth — one studio holding the whole picture. FICUS is also our internal platform for managing our clients’ Google Ads campaigns.

Hands stacking plain wooden blocks into a rising step

What we do

Every piece. One mind.

Brand & Strategy

Positioning, identity and voice — defined before a single pixel is drawn.

Web & Systems

Websites and everything behind them: forms, payments, automations.

Growth & Measurement

Paid and organic, guided by data — we run Google Ads for our clients on our own platform, in the new arenas where customers find you today.

Built brick by brick.

Selected clients

The businesses we build.

Yeda Kids
Ilanit — Makeup Artist
Viktor Frankl Israel
Aman HaEtz
Sun Wheel
Neomi Automation
Achzakot uMashabim Darom
Tamari
Mei Bar
Noa Nof
Achinoam Atelier
Tetro
MYK Kitchen & More
Onot Shading Solutions
Meshiva
Tamar Brookner
Gil Shmueli
More Spa & Hospitality

The Ficus method

No vendor chain. The same mind that sets the strategy writes the words, designs the screens and reads the numbers.

The FICUS platform

FICUS is also our working platform

FICUS is not only a studio — it is the internal platform we work on. Its first module manages Google Ads for our clients: connected to the official Google Ads API, it automates performance reporting, reviews search terms and maintains negative keywords, monitors budgets and sends alerts, and verifies conversion tracking. It is operated by the FICUS team only, accesses Google Ads campaign data only, and is not available to external users.

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